Combining creative
vision and technical skill
to deliver results
A West Coast creative studio combining product strategy, design, and technology to craft impactful websites, applications, and digital experiences.
Empowering brands through innovative design and strategy, finding new ways to present content and inspire the next wave of digital experiences.
We combine strategy, creativity, and technical skill to solve complex digital challenges.
Recent works
/ 2023 — 2025
PDP UI/UX Redesign Exploration
UI/UX redesign concept for KAV’s product detail page, improving usability with streamlined variant selection, integrated media controls, and optimized sticky content.
Rebuilding Rhoan for Real-Time 3D
Rebuilt the Rhoan helmet model for real-time 3D, optimizing geometry, textures, and performance for interactive and immersive experiences.
Developing Optimizations for Angle 3D in Nyla
Refining a 3D customizer with modular UI, intuitive navigation, and share-ready features—engineered for seamless Nyla integration.
Product Diagram Flier Design
Diagram-style helmet flier highlighting features, adjustments, and strap demonstrations for customer education.
Turning vision into visuals, and ideas into impact.

We combine strategic thinking, innovative design, and technical precision to create digital experiences that stand out and drive results. Every project is crafted to be bold, intuitive, and built for long-term impact.
From concept to launch and beyond, we ensure every detail aligns with your vision while delivering measurable results.
At Hoek Creative & Co, we’re fueled by curiosity and collaboration. We challenge ideas, explore possibilities, and create work that inspires people to connect with your brand.
Process Effectiveness
Capabilities

Visual
Identity
Designing distinctive brand systems — from logos to color palettes — that create a lasting and recognizable presence.

UI/UX
Design
Crafting sleek, user-focused digital experiences that merge beauty, clarity, and intuitive functionality.

Motion
& Media
Producing dynamic visuals, animations, and media assets that captivate audiences and tell your story.

Concept
Direction
Guiding projects from idea to execution, ensuring every element aligns with the brand’s vision and goals.
Every step forward is a story worth telling.
From launching bold new brands to delivering creative solutions that push boundaries, here’s a look at the moments that have shaped Hoek Creative & Co.
Launch of Hoek Creative & Co
/20 – 25
Turning vision into reality with a focus on brand identity, UI/UX, and digital content creation.
Signature UI/UX Design for KAV
/20 – 25
Designed a streamlined, user-focused digital experience for a custom product builder.
/20 – 24
Reconfigured KAV’s ecommerce framework to support product growth and scalability.
/20 – 24
Developed tailored web apps to improve usability and enhance the customer experience.
Expanded into Motion Graphics & Content Production
/20 – 23
Brought brand storytelling to life through engaging animations and digital media.
/20 – 22
Created high-quality 3D animations and visual effects for freelance clients, bringing short films and product commercials to life with cinematic storytelling and polished, photo-real visuals.
First Full-Scale Brand Identity Project
/20 – 22
Delivered a cohesive brand system, from logo to digital touchpoints.