Brand Development Web Design November 11, 2025

Rockwell Sourcing – Brand Identity & Job Portal Experience

Full brand identity, website build, and custom job dashboard for Rockwell Sourcing, a modern staffing agency connecting global talent with premium roles.

  • Strategy

    Brand Strategy, Website Build

  • Design

    Website Development

  • Client

    Rockwell Sourcing

Open Project

Background

Create a modern, trustworthy staffing brand and a frictionless job application experience that makes it easy for candidates to discover roles and for Rockwell to scale its hiring pipeline.

Rockwell Sourcing is a staffing and sourcing agency built to connect fast-moving companies with high-caliber talent. They needed more than just a logo and a template website—they needed a cohesive brand and digital experience that would earn trust at a glance, clearly communicate their value, and make their job board actually pleasant to use.

The project covered end-to-end execution:

  • Defining Rockwell’s visual identity (logo, color system, and design language)

  • Designing and building the marketing pages

  • Implementing a custom job listings dashboard on WordPress using WP Job Manager and a Diteck child theme

  • Styling and refining the UX for filters, search, and detail views so candidates could easily explore roles

Approach

Brand Identity & Visual Language

I started with brand foundations:

  • Developed a minimal, geometric logo mark that suggests structure, stability, and premium service (the “obsidian cube” concept).

  • Built a color system centered around deep charcoal and obsidian tones with a strategic accent color to highlight links, CTAs, and hover states.

  • Defined typography pairings that feel professional but not cold, balancing trust with approachability.

  • Created a visual design language that could flex across hero sections, cards, and job listings while staying consistent.

Website Structure & Page Design

On the website side, I mapped out the core pages Rockwell needed at launch:

  • Home – high-level overview, value propositions, and pathways for “Hire Talent” vs “Find a Job.”

  • About / Approach – credibility, methodology, international network, and sourcing philosophy.

  • Job Listings / Job Dashboard – searchable, filterable list of open roles with a consistent card layout.

  • Contact / Get Started – simple inquiry flow for both clients and candidates.

Design-wise, I focused on:

  • Clean, card-based layouts to present jobs clearly.

  • Consistent spacing, hierarchy, and visual rhythm to make content easy to scan.

  • Enough personality in the visuals to feel unique, without sacrificing clarity or professionalism.

Job Dashboard & Code Customizations

Under the hood, the job portal relied on WordPress, WP Job Manager, and a Diteck child theme. I implemented several front-end and theme-layer updates to make the job dashboard feel cohesive with the brand:

  • Customized the job listing cards (backgrounds, padding, typography, hover states) to match Rockwell’s new visual system.

  • Adjusted filter and select field styling so dropdowns visually matched the input fields and overall UI, replacing the generic theme styles with Rockwell’s own.

  • Tuned the job detail view (headline, meta info, layout) to surface the most important information first and reduce cognitive load for candidates.

  • Cleaned up spacing, margins, and mobile responsiveness via the Diteck child theme CSS so the experience remained consistent across devices.

Where necessary, I updated PHP templates and theme hooks to:

  • Control the ordering and visibility of job meta fields.

  • Ensure button and link states stayed aligned with the brand’s color system.

  • Preserve upgrade-safe changes by routing all customizations through the child theme instead of editing core files.

Launch & Iteration

After the initial build, I walked the team through updating roles, managing listings, and maintaining consistency as they scale. The system is designed so Rockwell can:

  • Add new roles without breaking layout or branding.

  • Expand the site with additional pages or content while keeping the same design language and dashboard UX.

Key Features

  • New Brand Identity: Modern, minimal, and professional visual system with logo, color palette, and typography.

  • Custom Job Dashboard: Branded job listing cards, filters, and job detail pages powered by WP Job Manager.

  • Child Theme Implementation: All styling and structural changes handled via the Diteck child theme for safe, maintainable updates.

  • Consistent UI for Inputs & Filters: Matching styles across selects, inputs, and buttons for a cohesive candidate experience.

  • Responsive Layouts: Job browsing and application flows optimized for desktop, tablet, and mobile.

Strategy

Strategy:

  • Position Rockwell as a premium, global staffing partner rather than a generic job board.

  • Use a clean, structured interface to communicate reliability and attention to detail.

  • Make the job search experience fast and intuitive, reducing friction between discovery and application.

Design:

  • Minimal logo with geometric form

  • Dark, obsidian-inspired palette with a subtle accent color

  • Card-based layouts for jobs and content

  • Accessible, legible typography and spacing

  • Carefully styled form fields, selects, and buttons to match brand identity

Conclusion & Reflection

This project was a great intersection of brand design and product thinking. Rockwell didn’t just need a nice logo—they needed a brand system that could stretch across a dynamic, job-focused website while staying clean and trustworthy.

On the technical side, working with a child theme and WP Job Manager reinforced the importance of structuring customizations in a way that’s maintainable long term. Many off-the-shelf job boards feel disjointed from the rest of the site; here, the goal was the opposite: make the job dashboard feel like a natural extension of Rockwell’s brand.

The result is a platform where:

  • Candidates can quickly scan, filter, and evaluate roles.

  • Rockwell can easily add and manage listings without touching code.

  • The brand presents as polished, reliable, and ready to scale.

Condensed takeaway:
Rockwell Sourcing went from a concept to a fully realized staffing brand and job portal, with a cohesive identity and a custom, code-backed job dashboard that supports their long-term growth.

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