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Branding & Visual Identity

Build or refine your brand’s visual system for consistency across every touchpoint.

Best for new brands or those refreshing logos, type, and visual cohesion.

/ Category 3

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Who It’s For

Designed for businesses that need a clear, cohesive visual identity that carries across digital, print, and product experiences. Perfect for new startups looking to establish their brand foundation, or established companies refreshing and tightening their design system.

  • Startups in need of a strong visual foundation.

  • Growing brands that need unified brand guidelines.

  • Companies refreshing logos, colors, or type systems.

  • Teams struggling with inconsistent visuals across touchpoints.

$800 to $1,500

Brand Identity Starter

PACKAGE

01

A complete starter kit for building your brand’s visual foundation.

What's Included

Logo Design

Custom logo marks or wordmarks designed for scalability and brand recognition.

Color Palette

A curated system of primary and secondary brand colors with usage guidelines.

Typography System

Font pairings and type hierarchy designed for readability and consistency.

Brand Guidelines PDF

Concise guide covering logo usage, spacing rules, colors, and typography standards for digital and print.

Deliverables

Logos and brand assets provided in versatile formats (PNG, SVG, PDF) for immediate use.

$400 to $1,200

Asset Development & Mockups

PACKAGE

02

Custom visuals that bring your identity into real-world applications.

What's Included

Web & Social Assets

Custom banner designs, ad creative, and social templates tailored to your brand identity.

Packaging Mockups

Visual prototypes for packaging or product applications, ready for presentation or production.

System Illustrations

Supporting illustrations or icons that align with your brand’s design language.

Campaign-Specific Applications

Adaptations of your visuals for ads, landing pages, or marketing campaigns.

Deliverables

Editable source files (Figma/Adobe where applicable) plus ready-to-use export files.

$300 to $600

Branding Consistency Pass

PACKAGE

03

A visual audit and refinement pass to bring cohesion to your existing system.

What's Included

Visual Audit

Review of your current branding to identify inconsistencies in logos, colors, and typography.

 

Heading & Type Updates

Refinements to font usage, hierarchy, and sizing for clarity and alignment.

Image Treatments

Guidelines for photography, filters, or illustrations to unify your visual style.

Icons & Colors

Adjusted icons, palettes, or accent colors to align with your brand system.

Deliverables

Updated brand guidelines or a supplemental style sheet outlining changes.

Process

/ Timeline

Discovery

Brand intake and goals alignment.

Exploration

Moodboards and early design directions.

Design

Logo, color, and type system development.

Refinement

Feedback rounds and polish.

Delivery

Final assets and brand guidelines.

Support

Optional rollout and extensions.

* Timelines are guided by project scope and collaboration. Client involvement at key checkpoints helps us refine and launch faster.

Tech & Integrations

/ Integrations
What’s included in the Brand Identity Starter package?

Logo design, color palette, type system, and a brand guidelines PDF to establish your visual foundation.

Do I need a full rebrand or just a consistency pass?

If you’re starting from scratch, go with the Brand Identity Starter. If you already have assets but they feel mismatched, the Branding Consistency Pass will unify your look.

 

What deliverables will I receive?

Final logo files, brand guidelines, and any mockups/asset packs depending on your package — delivered in web- and print-ready formats (PNG, SVG, PDF, etc.).

Can you design assets for social media and marketing?

Yes. The Asset Development & Mockups package includes social templates, banners, packaging mockups, and more.

Do I own my brand assets once delivered?

Yes. Upon final payment, you own all brand assets. We may showcase them as a case study unless covered by NDA.

How long does the branding process take?

Starter identity packages typically take 2–3 weeks. Mockup/asset projects run ~1–2 weeks. Consistency passes are usually ~1 week.

Do you provide editable source files?

Yes. Where applicable, layered design files (Figma or Adobe) are included so your team can make future updates.

Can you adapt my brand across platforms?

Absolutely. We’ll make sure your identity works seamlessly across websites, social media, packaging, and print.

FAQ

We believe an informed client is a confident client. This FAQ covers the most common questions about timelines, costs, deliverables, and collaboration so you know exactly what to expect. If you don’t see your question here, we’re happy to discuss it during our kickoff call.

Ready to Get Started?

We’re here to help turn your ideas into clean, scalable builds. If you’re unsure where your project lands, reach out anyway—we’ll guide you and build a quote around your needs.

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