PDP UI/UX Redesign Exploration
UI/UX redesign concept for KAV’s product detail page, improving usability with streamlined variant selection, integrated media controls, and optimized sticky content.
Task
KAV requested a UI/UX concept to address feedback on their existing PDP layout. The goal was to maintain visual appeal while improving navigation and reducing friction for variant selection and information access. This included rethinking the sticky behavior of content areas, integrating variant controls into the product media section, and creating a more cohesive design language consistent with other KAV customization tools.
Background
Create a more intuitive and efficient PDP layout that streamlines variant selection, improves content accessibility, and enhances the customer’s visual experience without sacrificing brand style or product storytelling.
This UI/UX exploration reimagines KAV’s current Product Detail Page (PDP) layout, focusing on improving navigation, information accessibility, and variant selection flow. While the existing PDP offers a clean layout with product descriptions, variant options, and accordion-style details, user feedback revealed friction points—particularly with sticky content behavior and accordion usability when content exceeds the viewport height.
The proposed redesign shifts key interactive elements into the product image frame, including variant color selection, structure tone switching, image slider controls, add-to-cart, and full-screen functionality. By consolidating these controls within the primary visual area, the right-hand column is dedicated entirely to product information and quick-access details. This structural change ensures that when users expand accordion sections, the content area becomes the sticky element—keeping details in view while scrolling without disrupting the browsing experience.
The color selection UI adopts a simplified, two-tone structure selector inspired by the Angle 3D customization interface we created for their Customizable Products. This change reduces the number of on-screen controls, replacing separate color and hex-structure selectors with an intuitive “light/dark” toggle for the internal structure. The add-to-cart button and pricing are merged into a single, prominent UI component for clarity and efficiency, while additional product images are integrated into a navigable slider with responsive arrow controls.
A full-screen viewing option gives customers a focused, immersive way to explore product visuals without losing their place in the selection process. This redesign not only modernizes the PDP visually but also improves functional usability, aligning with contemporary ecommerce best practices and internal product structuring goals.
Conclusion & Reflection
This redesign balances aesthetics with functionality by consolidating variant and media controls into a central visual frame, freeing up space for product details. The move to a scrollable sticky content model solves previous usability issues with the accordion layout, while the simplified two-tone structure selection reduces complexity for customers. Integrating the add-to-cart and pricing elements into a single focal UI point keeps the purchase action prominent without dominating screen space. By aligning the design language with prior Angle 3D customizer improvements, the proposed PDP layout feels both familiar and refreshed—streamlining the buying experience while showcasing KAV’s product in a modern, user-friendly way.