Scroll Video Application for Nyla

Custom scroll video app for Nyla, inspired by Apple’s product pages, with device-based conditional playback and full asset optimization.

Task

The client requested an Apple-style scroll animation to showcase video content in a way that feels premium, fluid, and highly interactive. The solution needed to adapt to device capabilities, maintain fast load speeds, and integrate seamlessly into Nyla’s templating system without relying on third-party hosting or external optimizations.

  • Strategy

    Feature Development, UX Strategy, Device Optimization

  • Design

    UI/UX Development, Javascript

  • Client

    KAV

Background

To create a scroll-triggered video experience that mimics the smooth, immersive animations found on Apple’s product announcement pages—while ensuring full device compatibility and leveraging Nyla’s asset optimization system.

This custom scroll video application was developed for the Nyla platform as a reusable template that could be implemented across different pages with minimal setup. Inspired by Apple’s product landing page animations, the app enables videos to play as the user scrolls, snapping into position at the top of the viewport for a cinematic reveal.

A major technical challenge was device compatibility—Apple’s own animations adapt based on whether the device can handle the performance demands. Our implementation mirrored this by detecting compatibility in real time and adjusting behavior accordingly. On supported devices, users see a smooth, sticky scroll animation. On non-compatible devices, the app reorganizes the video layout to display a static, optimized version without playback, ensuring a consistent and polished experience for all users.

To maximize performance, we integrated directly with Nyla’s native asset optimization pipeline for both video and image delivery. This approach avoided external hosting and ensured that media remained lightweight, pre-optimized, and fast-loading. The app accepts customizable IDs for both the parent container and the video element, allowing developers to drop it into a page, swap out sources, and adjust scroll distance and height settings for both desktop and mobile layouts.

The app also incorporates smooth-scroll navigation buttons, allowing users to jump to targeted sections with pre-set easing and timing parameters. By combining this navigation enhancement with scroll-triggered playback, the experience feels deliberate, interactive, and premium—exactly what the client envisioned.

Conclusion & Reflection

This project was a perfect blend of design inspiration and technical problem-solving. By reverse-engineering the behavior of Apple’s animations and adapting it for Nyla’s environment, we were able to deliver a device-aware, performance-first implementation that maintained visual impact without sacrificing usability on lower-capability devices.

The conditional formatting logic ensures every user—whether on a high-performance desktop or an older Android device—receives an experience tailored to their hardware’s abilities. Integrating with Nyla’s asset optimization system was key to keeping load times low while maintaining media quality.

Ultimately, this scroll video app became a flexible, reusable tool that can be easily adapted for future campaigns, product pages, and investor presentations. It proves that premium web interactions don’t have to come at the cost of accessibility or performance.

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